Selected work

Real results.

I help exercise-based health practices that go beyond traditional means build a digital presence that fills their calendar.

Functional Patterns Dublin website homepage
PAIN, POSTURE & MOVEMENT · DUBLIN

Functional Patterns Dublin: a 100-page clinic site rebuilt without losing a single address

A full rebuild off WordPress for a three-practitioner clinic. Every address on the old site was kept so the search rankings carried over, with a page for each condition people search for, an assessment booking flow, and a blog editor the team runs themselves.

Rebuild & MigrationBookings + Blog
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Functional Patterns Surf Coast website homepage
CHRONIC PAIN & POSTURE · TORQUAY

Functional Patterns Surf Coast: a results-first site for a chronic pain and posture specialist

An existing WordPress site taken over and rebuilt for a solo practitioner on Victoria's Surf Coast: client results and reviews up front, separate paths for 1 on 1 training and group classes, online booking, and every old address preserved at launch.

Rebuild & MigrationBookings + SEO
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Calgary Biomechanics website homepage
BIOMECHANICS COACHING · CALGARY

Calgary Biomechanics: condition-led clinic site with built-in bookings

A launch build for a biomechanics practitioner: landing pages for scoliosis, chronic pain, posture, athletic training and kids, Square bookings wired to conversion tracking, and a CMS she runs herself.

Design & BuildBookings + CMS
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Functional Patterns Melbourne website homepage
FITNESS & HEALTH · MELBOURNE

Functional Patterns Melbourne: posture & pain-relief clinic site

A booking-driven site for a posture and pain-relief clinic: clear service pages, embedded bookings, and local SEO foundations so people in pain can find and book help fast.

Web DesignBookings + SEO
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Syracuse Biomechanics website homepage
MOVEMENT COACHING · NEW YORK

Syracuse Biomechanics: custom, video-first coaching site

A custom build for a biomechanics coach with video front and centre: fast-loading media, clean information architecture, and SEO that brings the right clients in.

Design & BuildCustom + SEO
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How I work

The build cycle

01

Audit & strategy

Map the funnel, find the leaks, size the opportunity.

02

Build & instrument

Set up tracking, pages, and campaigns the right way.

03

Launch & optimize

Test fast, cut losers, double down on winners.

04

Scale & report

Compound what works with clear, honest reporting.