Websites · Google Ads · Tracking & Tags · Systems

Marketing that runs like a machine.

I specialise in helping exercise-based health practices that go beyond traditional means. I also work across other industries.

Selected work

Real results

Sites built for exercise-based health practices, each one designed to turn the right search into a booked assessment.

View all case studies →
Functional Patterns Dublin website homepage
PAIN, POSTURE & MOVEMENT · DUBLIN

Functional Patterns Dublin: a 100-page clinic site rebuilt without losing a single address

Rebuild & MigrationBookings + Blog
Visit live site ↗
Functional Patterns Surf Coast website homepage
CHRONIC PAIN & POSTURE · TORQUAY

Functional Patterns Surf Coast: a results-first site for a chronic pain and posture specialist

Rebuild & MigrationBookings + SEO
Visit live site ↗
Calgary Biomechanics website homepage
BIOMECHANICS COACHING · CALGARY

Calgary Biomechanics: condition-led clinic site with built-in bookings

Design & BuildBookings + CMS
Visit live site ↗
Who I help

Health practices that go beyond traditional means

Exercise-based practices that get great client outcomes by doing things differently: biomechanics, posture, gait, and movement work for people the usual routes have not helped.

That work is hard to explain in a sentence, which makes it hard to market. I build the website and the Google Ads that meet people at the problem they are searching for and show them, with your results, why your approach is different.

Other industries

Retail, superannuation, banking, and SaaS

I also have experience helping businesses in retail, superannuation, banking, and SaaS, including two years inside a Google Partner agency.

  • Retail
  • Superannuation
  • Banking
  • SaaS
What I do

Four systems,
one growth engine

Each service plugs into the others, measured end to end from first click to closed revenue.

01

Google Ads & Paid Media

Google Ads run properly, or an existing account fixed, measured to revenue, not clicks. Meta, LinkedIn, ChatGPT Ads, and beyond when they earn their place.

02

Conversion Tracking & Tags

Clean tracking implemented across every platform you advertise on, wired through Google Tag Manager with server-side tagging where it counts.

03

Website Design & Build

Fast, conversion-focused sites and landing pages that turn traffic into pipeline, designed to convert and built to load instantly.

04

Systems & AI Consulting

Marketing automation, analytics, and AI workflows wired into your stack, so your team scales output without scaling headcount.

One person, start to finish

The person who answers your first email is the person doing the work

Mechanix Digital is a deliberately single-person studio. The same person runs the sales call, builds the site, manages the ads, and replies to your messages. Nothing is handed off or outsourced.

You know who you're dealing with

One direct line to the person making the calls on your account, not a rotating cast of account managers.

Nothing lost in handoffs

No gap between the person who sold you and the person who does the work, because they are the same person.

No long delays

Faster turnaround, with no ticket queues or internal sign-offs sitting between you and the work.

Full context, every time

Whoever you talk to already has every detail of your project in their head. There is only one of me.

Why Mechanix

Built by an engineer
who does marketing

Three years in martech across banking, superannuation, and retail, including two years with a Google Partner agency. Hands-on with website and app analytics, user-behaviour and user-journey audits, and conversion tracking, now paired with AI-native engineering.

Google Partner agency · 2 yrs GA4 Amplitude Google Tag Manager Server-side tagging Google Ads Meta Ads LinkedIn Ads Microsoft Ads ChatGPT Ads Claude Code User-journey audits
01 / ENGINEERING RIGOR

Everything is instrumented. Clean tracking, real attribution, and dashboards that tell you the truth: no black boxes, no vanity metrics.

02 / AI LEVERAGE

I automate the busywork and scale creative, analysis, and reporting with AI, so more of the budget goes to what moves the needle.

03 / PAYS ITS WAY

I optimize to CAC and LTV, not impressions. If a channel doesn't pay back, I kill it and reinvest where the machine compounds.

How I work

The build cycle

01

Audit & strategy

Map the funnel, find the leaks, size the opportunity.

02

Build & instrument

Set up tracking, pages, and campaigns the right way.

03

Launch & optimize

Test fast, cut losers, double down on winners.

04

Scale & report

Compound what works with clear, honest reporting.

Let's build your
growth engine

Book a call or send me the details. I'll share how I'd approach it and where my experience across industries could be useful.

Get in touch michael@mechanixdigital.com